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主要責任 - 引導家長和學生完成整個招生過程，讓整個體驗變得積極、直接且引人入勝。 - 在整個家長體驗之旅中了解每個家庭的需求和興趣。 - 通過保持對下一步“收尾”的關注來推動生源每個階段的轉化。 - 當前通過 iSAMs 和CRM 系統管理數據捕獲和潛在客戶管理。 - 在學校實施 NAE 品牌和宣傳材料。 - 支持區域和中央數字營銷團隊優化網站的開發，并在家長在線研究之旅的每個階段展示學校的良好面貌。 - 制定全年市場推廣且可持續的策略，以激勵、吸引和告知所有相關人員，包括家長、學生、教職員工和校友。 - 通過社交媒體建立學校在線社區，推動粉絲和參與者（分享和評論）。 - 與校長合作，領導學校的招生和營銷工作。 - 領導整個市場招生部門。 崗位要求： - 本科及以上學歷 - 雙語工作者 - 在相關營銷或相關部門工作至少 5 年 - 良好的跨文化、人際交往和溝通技巧，以及與不同民族和文化互動的親和力 - 管理團隊的經驗 - 良好的英語書面和口頭溝通能力 - 出色的時間管理技能和靈活處理多任務的能力 - 富有創意和技術思維能力 - 上進心強，靈活適應手頭的不同任務 - 積極主動并能夠引導下屬按時完成工作指標，較強的抗壓能力 - 對教育的感興趣且有親和力 Key Responsibilities - Guide parents and students through the admissions process, making the experience positive, straightforward and engaging throughout. - Build an understanding of each family’s needs and interests throughout the Parent Experience Journey. - Drive conversion at each stage of the pipeline by maintaining a focus on ‘closing’ towards the next step. - Manage data capture and lead management through iSAMs currently and our CRM system when this launches. - Implement NAE brand and campaign materials in the school. - Support the Regional and Central Digital Marketing team to optimize the development of the website and demonstrate leadership for the school at every stage of the parent online research journey. - Develop a content strategy for the school and an ongoing pipeline of content that can be used year-round to inspire, engage and inform all relevant internal external stakeholders including parents, students, staff and alumni. - Build the school online community through social media, driving both followers and engagement(share and comments). - Working with Principal, lead the admissions and marketing for the school. The ideal that candidate will be/have: - Bachelor’s Degree and above - Bilingual English / Mandarin speaker - Minimum 5 years working in a related marketing or delivery sector - Good cross-cultural, interpersonal