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Key Responsibilities Guide parents and students through the admissions process, making the experience positive, straightforward and engaging throughout Build an understanding of each family’s needs and interests throughout the Parent Experience Journey Drive conversion at each stage of the pipeline by maintaining a focus on ‘closing’ towards the next step Ensure that the school’s brand and core messages are integrated throughout the Purchase process Support the Head of Admissions throughout the re-enrolment process to optimize the retention of existing students and families Ensure the school’s admissions processes adhere to any group policies and local market regulations Manage data capture and lead management through iSAMs currently and our CRM system when this launches Provide appropriate feedback and best practice share to other members of the Admissions and wider school team Take a proactive approach to personal development planning using company toolkits and procedures as appropriate Implement NAE brand and campaign materials in the school Support the Regional and Central Digital Marketing team to optimize the development of the website and demonstrate leadership for the school at every stage of the parent online research journey Develop a content strategy for the school and an ongoing pipeline of content that can be used year-round to inspire, engage and inform all relevant internal external stakeholders including parents, students, staff and alumni Execute the school content strategy across all school communication channels including News and social Media Develop the photography and videography repository for the school, ensuring the highest standards are adhered to in line with global guidelines and school aesthetic quality Build the school online community through social media, driving both followers and engagement(share and comments) Ensure that all current parents and kept up to date on school news and information Working with the School MAC Leader, lead the PR and media strategy for the school Organize and arrange external activities of the school, such as school open day, exhibitions and etc.主要職責： 引導家長和學生完成招生過程，使其積極、直接且引人入勝 在整個家長體驗之旅中了解每個家庭的需求和興趣 推進每一個招生階段的程序，對每一個流程的結束予以關注 確保學校的品牌和核心信息在整個招生過程中給予體現 在整個重新招生過程中支持招生負責人，以優化現有學生，提高留校率 確保學校的招生流程遵守任何團體政策和當地市場法規 通過 iSAMs 和 CRM 系統管理數據采集和潛在客戶管理 向招生和其他學校團隊的其他成員提供適當的反饋和案例分享 合理使用工具包和程序，采取積極主動的個人發展規劃 學校內部活動及材料實施按照NAE品牌要求。 支持區域和數字營銷團隊優化學校網站，在家長在線搜索的每個階段為學校展現良好風貌及形象。 制定學校全年市場內容及活動戰略，并建立及開發持續的拓寬渠道，激勵、吸引和通知所有相關的人員，包括家長、學生、員工和校友。 制定學校全年的在傳播渠道的內容策略，包括新聞，社交媒體及新媒體。 為學校開發攝影和錄像庫，確保輸出的內容按照NAE指導方針及要求，高標準高質量。通過社交媒體建立學校的在線社區，提高關注者和參與度(分享和評論)。 確保所有家長及時了解學校的新聞和信息。 與學校市場招生負責人合作，領導學校的公關和媒體策略。 組織安排學校的對外活動，例如學校招生活動，展會等。The ideal that candidate will be/have: Bachelor’s Degree and above Minimum 3-4 years working in a marketing team/environment (agency or client side) Good cross-cultural, interpersonal