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Keeta是全球領先的外賣平臺美團旗下獨立品牌，專注于國際市場的餐飲與商品即時配送服務，致力推進全球市場的創新發展，實踐“幫大家吃得更好，生活更好”的公司使命。 不到一年，Keeta便成為中國香港外賣行業的領跑者。隨后我們快速進入沙特阿拉伯，現已覆蓋20余城。隨著近期成功開拓卡塔爾、科威特和阿聯酋，我們正帶著同樣的速度與創新前往中東更多國家和巴西。 崗位職責 1.商家營銷策略制定：基于平臺整體經營目標，圍繞用戶轉化、增長及商家收益等關鍵指標，設計可落地的商家側營銷活動策略； 2.價格力定價方案設計：綜合考慮影響價格的關鍵要素，通過定價策略、補貼策略等多種手段，提升消費者的價格感知競爭力，同時保障商家經營的收益底線健康可持續； 3.數據驅動策略優化：結合用戶行為數據、商家運營數據及活動效果指標，進行深入分析，定期評估策略執行效果，并持續優化調整； 4.跨部門協作與項目管理：與產品、銷售運營等團隊緊密協作，推動策略在各環節的有效執行，保障策略從制定到落地的閉環管理； 5.市場機會洞察：關注行業趨勢與市場變化，分析市場玩家的價格與營銷策略，識別業務風險與機會點，及時調整策略動向。 Job Responsibilities： 1. Merchant marketing strategy formulation: Based on the overall business objectives of the platform, design feasible merchant side marketing activity strategies around key indicators such as user conversion, growth, and merchant revenue; 2. Price Power Pricing Scheme Design: Taking into account the key factors that affect prices, various methods such as pricing strategies and subsidy strategies are used to enhance consumers' perceived price competitiveness, while ensuring the healthy and sustainable bottom line of business profits; 3. Data driven strategy optimization: Combining user behavior data, merchant operation data, and activity effectiveness indicators, conduct in-depth analysis, regularly evaluate the effectiveness of strategy execution, and continuously optimize and adjust; 4. Cross departmental collaboration and project management: Work closely with product, sales, and operations teams to promote effective implementation of strategies at all stages and ensure closed-loop management from strategy formulation to implementation; 5. Market opportunity insight: Pay attention to industry trends and market changes, analyze market players' prices and marketing strategies, identify business risks and opportunities, and adjust strategic trends in a timely manner. 崗位基本需求 1.本科及以上學歷，市場營銷、經濟學等相關專業優先，3年以上互聯網、電商、O2O平臺等行業的產品運營經驗； 2.較強的邏輯思維、策略建模與數據分析能力，能夠獨立完成策略方案制定與效果評估； 3.熟練使用數據分析工具，如SQL 等，有Power BI等可視化工具經驗者優先； 4.具備良好的跨部門溝通協調與項目推進能力，有跨職能團隊合作經驗。 Job Requirements： 1. Bachelor degree or above, marketing, economics and other related majors are preferred, and more than 3 years of product operation experience in Internet, e-commerce, O2O platform and other industries; 2. Strong logical thinking, strategic modeling, and data analysis skills, able to independently develop strategic plans and evaluate their effectiveness; 3. Proficient in using data analysis tools such as SQL, with experience in visualization tools such as Power BI preferred; 4. Possess good cross departmental communication and coordination skills, as well as project promotion abilities, and have experience in cross functional team collaboration. 具備以下者優先 英語流利者優先。 Fluent English is preferred. 崗位亮點 1. 助力公司戰略級出海業務全速前進，在全球戰略級市場與國際知名玩家正面交手； 2. 在增量市場探索發掘無限增長機會、體驗創業激情； 3. 管理跨國多元化團隊，成長為國際化綜合管理人才； 4. 團隊溝通交流簡單直接，工作方式求真務實。 Job highlights: 1. Assist the company's strategic level overseas business to move forward at full speed, and compete head-on with internationally renowned players in the global strategic market; 2. Explore and discover unlimited growth opportunities and experience entrepreneurial passion in the incremental market; 3. Manage multinational diversified teams and grow into international comprehensive management talents; 4. Team communication is simple and direct, and the work style is pragmatic and realistic.