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職責描述： Job Responsibilities Lead and oversee brand marketing activities across Mainland China, Hong Kong, and Macau, including new product launches, festive or key occasion campaigns, cross-industry collaborations, and market promotion projects — from strategic planning to on-the-ground execution. Manage the localization of brand content for Hong Kong, and Macau, including marketing material writing, product description translation, and social media strategy, ensuring brand tone and cultural alignment with the local markets. Coordinate the introduction of new products by overseeing material preparation, launch timelines, and cross-departmental collaboration to ensure smooth and efficient project execution. Serve as the primary communication bridge between the brand and local partners in China, Hong Kong, and Macau; establish and maintain strong working relationships to ensure successful collaboration. Conduct regular visits to Southeast Asian markets for market research, event support, and on-site project management based on brand development and business needs. Continuously monitor brand performance in local markets, collect consumer feedback, and propose optimization and innovation strategies in line with market trends. 任職要求： Qualifications Bachelor’s degree or above in Marketing, International Business, or a related field. Proficient in English with strong bilingual communication skills in both Chinese and English; capable of using both as working languages. Deep understanding of consumer preferences in Mainland China, Hong Kong, and Macau, with strong cross-cultural communication and brand insight. Minimum 2 years of relevant experience in brand management, marketing, or international collaboration; experience in China and Hong Kong/Macau market operations is a plus. Excellent project management skills and strong teamwork spirit, able to independently drive multiple projects simultaneously. Strong ability to work under pressure in a fast-paced environment and willingness to travel occasionally (to Shenzhen, Singapore, or other Southeast Asian countries).