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ROLE SUMMARY
The Global Commercial Analytics (GCA) team within the Chief Marketing Office (CMO) organization is dedicated to transforming data into actionable intelligence, enabling the business to remain competitive and innovative in a data-driven world. We play a pivotal role in extracting insights from large and complex datasets, dynamic market situations to drive strategic decision-making. Collaborating closely with various subject matter experts across various fields, our team leverages primary market research, advanced statistical analysis, machine learning techniques, and data visualization tools to generate insights, uncover patterns, trends, and correlations within the data to support business decision making. Additionally, we are dedicated to delivering new, innovative capabilities by deploying cutting-edge Machine learning algorithms and artificial intelligence techniques to solve complex problems and create value.
As a Director, in China Analytics team, you will proactively lead the partnership with an assigned China commercial team to ensure the delivery of high-quality strategic business decision support, including investment decisions and commercial strategies and tactics, while acting as a trusted thought partner to senior commercial, sales, and insights stakeholders. This role combines people leadership, technical depth, and strategic influence - owning analytics delivery end-to-end, setting analytical direction, and ensuring insights are translated into clear recommendations that drive business action. You will coach and develop high-performing analytics teams, define best practices, and ensure analytical rigor, scalability, and consistency.
This role is to support development and execution of the China pre-launch and post-launch commercial and marketing strategy for Pfizer’s Obesity / Weight Management portfolio. This role focuses on asset-level execution, translating early insights into actionable marketing plans, and ensuring alignment with cross functional partners and global guidance.
ROLE RESPONSIBILITIES
Lead Market Analytics for Metabolism BU
● Act as a strategic partner to China Metabolism BU team to frame, investigate, and answer key business questions related to the identification and evaluation of commercial strategies, tactics, and investment decisions.
● Develop and lead innovative ways for the Obesity or Weight Management business to track, analyze, and measure market dynamics with a focus on accuracy, insights, and identification of opportunities.
● Lead the identification of information needs, design of market research and data analytics plans, and the overall management of the research process. Connect market research and secondary data analytics, including advanced analytics, together to tell a compelling and persuasive story that delivers clear and actionable recommendations.
● Lead customer/omni-channel analysis and consultation to proactively provide deep insights, including segmentation and targeting strategy, customer journey development, CI, data mining, workshopping insights into actions. Collaborate closely with marketing and Customer Experience teams in this context and lead forums to analyze and discuss results with country leadership.
● Drive strategic thinking and serve as a market analytics leader to the China commercial teams by answering key business questions to define commercial strategies and tactics and drive investment decisions.
● Lead and explore new analytics capabilities, including AI, or GCA offerings for better solutions or to better support business decisions
Forecasting/Operating Plan Support
● In partnership with key Pfizer stakeholders, act as the GCA Integrated Insights